Arduino Literature review Example | Topics and Well Written Essays - 1000 words

Arduino - Literature review Example The microcontroller board applied in the design of the Arduino enables writing of programs by linking several physical output functions of the computer including switches and motors (Arduino n.d, para.2). The hardware of the electronic component is programmed using libraries and syntax, more like C++. The microprocessor board that enables programming in Arduino platforms applies simple multimedia integration conditions as discussed in the section below. There is a variety of Arduino platforms, usually released upon the advancement of design and development. Some of these Arduino microcontroller products include Arduino Duemilanove, Arduino Flo, Arduino Bluetooth, Arduino Mega2560, Arduino Uno, Arduino Nano, Arduino Extreme, Arduino Mini, Arduino NG, Arduino Decimila, Arduino Mega, and Lilypad Arduino. Notable differences across the different forms of the Arduino products include size, height, number of pins, price and compatibility that vary across the products list. Generally, the input shields accompanying the Arduino also define the design and number of input/output (I/O) pins that the product has. The latest versions of the Arduino such as the Uno have a higher compatibility level with respect to pins and shield connectivity than the earlier ones. The means of achieving connectivity changes with higher advancement across the versions, with the use of USB or bluetooth illustrating the level of advancement for the various types o f Arduino. Despite the availability of several other microprocessor platforms in the market today, Arduino stands alone in offering effective results at favorable conditions that end users may prefer when compared to others. Some of the other microcontrollers similar in functionality to Arduino include Parallax Basic Stamp, BX-24 (by Netmedia) and Handyboard (by MIT) among many more. One of the advantages of using Arduino microcontroller is the fact that it is open source which significantly

Competitive Markets and Marketing Strategies Essay

Competitive Markets and Marketing Strategies - Essay Example This positioning strategy helps the customers to have product within their minds. To address the target market Scion creates customers' trust to make them willingly follow the company. The goal of the company "is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level" (Breaking, Fully Integrated Scion, 2005). Another peculiarity of Scion is that the product design is its own form of positioning. Scion design identifies the brand and a model as a symbol of a youth hippie culture (). This method is an effective strategy for communicating with the audience who consider themselves members of a particular group, "generation Y". Finding that today's youth are different, the new product is designed for those young people who love speed and luxury. Even "if they can't afford luxury, they'll take luxury touches" (Woodyard, n.d.). The car combines the features of "tasteful design and exemplary fit make tC almost seem Lexus-like" (Healey, 2004). Positioning based on design represents an act of personal pleasure, reflect the owner's actual or ideal image. For instance, xA has "the 1.5-liter, four cylinder engine is rated at 108 hp @ 6,000 rpm and 105 lb-ft of torque @ 4,200 rpm.